Boyes Turner Claims is one of the UK’s leading medical negligence and personal injury law firms. With an ambition to increase organic visibility and rankings, we were appointed to boost their online presence through targeted outreach and content.

  • brand

    Boyes Turner Claims

  • website

  • sector

    Legal – Personal Injury and medical negligence solicitors

  • services

    Content, Outreach

Pos 1

for “amputation solicitors” up from Pos 9

Pos 1

for “amputation solicitor”, up from position 9

Pos 3

for “gp negligence" up from pos 35

Pos 6

for “amputation claims” up 9 places

Pos 24

average rank - up from position 34


Page 1 ranking improvements


increase in goal completions YOY


increase in organic sessions YOY


increase in new users

  • Increase organic visibility

  • Improve rankings in the SERPs

  • Increase website traffic

  • Increase the number of Goal Completions and website leads

What we did
  • Boyes Turner LLP operates in the Your Money Your Life (YMYL) industry. To increase their organic visibility, we knew high-quality content was needed to communicate their expertise, authority and trustworthiness. 

    Following the E-A-T framework, our content writers considered volume and depth, the author’s authority and reputation signals to create informative content set to answer search intent, specifically for their Personal Injury section of the website 

  • Combining Google’s Search Evaluator guidelines with our extensive keyword research, we identified phrases with the highest-ranking potential to meet  Boyes Turner’s objectives. 

    Targeted, SEO optimised E-A-T content focused oamputation claims was written, providing useful information to their audience whilst significantly increasing organic visibility and industry reputation for relevant keywords.

  • Key to further organic success was building authority. Targeted, monthly outreach supplemented content writing efforts, building a more authoritative organic link profile which has contributed to their ranking improvements

    Working across the site, we paid particular focus to ‘Personal Injury’earning high DA links from University Alumni pages and industry-relevant news outlets to help attract Boyes Turner’s target audience.

don’t just take our word for it

I have worked with many digital agencies and I can honestly say ID is the best one by far. Their professionalism and expertise are fantastic and I feel like we are part of the same team. They made every effort to really understand our business needs and have offered the most suitable solutions.

Alexandra Tatarus Digital Marketing Manager